Walmart’s first round of Black Friday deals goes live on Walmart.com at 12:01 a.m. ET on Thursday, November 12, which is 9:01 p.m. PT tonight. If you’re searching for the “Walmart Black Friday ad” to see what’s coming, this year the answer is a calendar, not a catalog.
Walmart laid out the plan on October 26: three events instead of one big day. Early Black Friday Deals run November 12 through 15, Black Friday Deals run November 23 through 29, and Cyber Monday runs online from November 30 through December 2.
The first 24 hours are for members
The catch is in the fine print. During the early event and the Black Friday event, select online-only deals are reserved for Walmart+ members for the first 24 hours, while supplies last. Walmart calls them “hot Deal drops.”
Whatever members don’t buy in the early event opens to everyone at 12:01 a.m. ET on November 13 (9:01 p.m. PT on November 12). The same pattern repeats later in the month: members get first access on November 23, and leftovers open to all shoppers on November 24.
If you don’t pay for Walmart+, the most limited items may be gone before you get a turn. The rest of each event is open to every customer from the start.
The website and the stores don’t always start together
For the early event, stores join on day one, with deals in stores at 6 a.m. local time on November 12.
The main Black Friday event works differently. It starts online on November 23, but the in-store part waits until the day after Thanksgiving: Friday, November 27, at 6 a.m. local time. That leaves four days when those deals live only on the website and the app.
Cyber Monday skips stores entirely.
Why there’s no single ad to study
Walmart’s 2026 announcement lists dates, start times and gift categories, but not a lineup of specific products. That’s a change from 2025, when the company shared a sneak peek of featured deals with its announcement, as Retail Dive pointed out. The deals arrive in waves, so the “ad” shoppers are looking for is really whatever goes live on Walmart.com and the app during each event.
What Walmart did share, as of October 2026: thousands of gifts under $20 and a Top Toys list with 25 toys priced under $25. Retail Dive also counted 14 days of deals this season, up from 10 in 2025.
Set an alarm for 12:01 a.m. ET, or 9:01 p.m. PT, if the deal you want is online-only.
