Jarritos has just turned 75, and it’s more refreshing than ever! The iconic Mexican soda celebrated in grand style, with color, culture, and a global touch. Founded in Mexico City in 1950, Jarritos has gone from a local favorite to a worldwide symbol of flavor, identity, and Latino pride, now enjoyed in more than 45 countries. 🎂
To celebrate its anniversary in 2025, Jarritos launched special edition bottles inspired by Mexican art forms such as Talavera pottery and alebrijes, blending tradition with modern design. Bold colors on its packaging and countless stories to share give meaning to life. The brand reinforced what makes it unique: intense flavors, authentic cultural roots, and a community-focused energy. 🇲🇽
This spirit shines especially brightly in the Hispanic community in the USA, where Jarritos is a part of everyday life. What started in restaurants quickly spread to supermarkets, becoming the refreshing drink of thousands of families who can now say that the taste of Jarritos speaks all languages ​​in the USA. 🛒
To commemorate this milestone, Jarritos organized a celebration that extended globally, with pop-up events in cities like Paris, London, Toronto, Madrid, Dubai, and Sydney, combining music, art, and product launches into unforgettable experiences.
The brand also embraced collaboration culture with significant partnerships, including Jarritos x Nike SB and Jarritos x Wolverine, and introduced innovations such as Jarritos Zero and Jarriboba, demonstrating that it can honor tradition while remaining at the forefront of innovation.🥤
And yes, Jarritos also gave back to its fans. A global 75th-anniversary giveaway was launched, offering everything from authentic Mexican art and limited-edition merchandise to custom mini-fridges and even a year’s supply of free Jarritos. Vintage-inspired packaging and massive discount coupons completed the celebration, making fans feel like part of the family.
After 75 years, Jarritos is more than just a soda with unique flavors. It’s a cultural icon, a global community, and a reminder that being authentic never goes out of style, as its campaign “75 years of flavor, culture, and unforgettable moments” suggests.
