The Puerto Rican singer Ozuna, known for his urban music, primarily reggaeton and trap, is now venturing into the world of streaming content and launching MUCHO, a bilingual platform created especially for young Latinos in the United States. The idea is simple yet powerful: a space where the new generation can see themselves reflected, tell their stories, and consume content that truly speaks their language (Spanish, English) and, above all, their culture.
What is MUCHO?
MUCHO is a new video content home that blends music, sports, pop culture, emerging talent, and Latin vibes. It arrives with a clear mission: to amplify the voices of young Hispanic audiences and create an ecosystem where they can identify their passions, their creativity, and their identity.
Where can you watch it? 📺
MUCHO will be available on:
YouTube
Roku
Tubi
and Amazon
Yes, on all the platforms where Gen Z already lives.
The First Show: Bodega Sessions. MUCHO’s official debut arrives in December with Bodega Sessions, a YouTube series that aims to capture the talent, artistry, and energy of Latin culture in authentic settings. It will be the first step in building his digital community. 🎬
What’s Next?
This is just the beginning:
MUCHO is already developing new formats related to Latin music, soccer, entertainment, and live events. He also plans to expand to festivals, creating IRL experiences for the generation that thrives on both digital and in-person entertainment.
Plus: It coincides with new music from Ozuna
Although MUCHO has its own identity, its launch coincides with the release of Ozuna and Beéle’s new collaborative album, “Stendhal” (December 5). But the star here is MUCHO: the platform with which the artist wants to open a new space for his fans. 🎧
It also coincides with the closure of several MTV channels including: (MTV Music, MTV 80s, MTV 90s, Club MTV and MTV Live) worldwide on December 31, 2025, as part of a restructuring of Paramount Global. This decision reflects a shift in strategy towards digital and streaming platforms, although MTV’s main channel, with its reality show programming, will continue broadcasting.
If you’re part of the new Latin wave, this is your moment. Follow MUCHO, check out their content, and join the community that’s representing our stories with style. Come and be part of the movement!
