The world stands still, the groups take shape, jerseys come out of the closet, and social media timelines change completely on June 11th, The FIFA World Cup 26™ kicks off. But this time, the energy comes with something extra much more than just football. Because, as always, there are goals, drama, and national teams dreaming big. But there is also music, culture, and a name returning to dominate the global stage: Shakira is back, and she’s running the show. ⚽🎤
After leaving her mark on entire generations with her previous World Cup anthem, Shakira returns as the major musical star of this tournament. This marks the second time Shakira has contributed the official World Cup song, and she is doing so in grand style as only she knows how. Her new official track, “Dai Dai” a collaboration with Burna Boy featuring Ghetto Kids Uganda (a non-profit organization that promotes the development of vulnerable children and orphans through music and dance) infuses the musical production with youth, freshness, spontaneity, and an extraordinary dose of joy and rhythm. The result is a stunning music video, brimming with marvelous choreography and a global fusion of rhythms, energy, and culture that connects Africa, Europe, Asia, Latin America, and the entire world through a single, shared vibration that is already resonating everywhere. 🔥🎶
The music video filmed at the iconic Maracanã Stadium certainly didn’t hold back: it features cameos from superstars like Lionel Messi and Kylian Mbappé, among others. It’s a video that has set the internet ablaze, placing Shakira fans and football fans alike center stage in the world’s biggest sporting event. And that’s just the beginning, as she is also set to headline the very first World Cup halftime show an event that will make history.
For the first time ever, a World Cup final will feature a halftime show. Yes Super Bowl style but at the biggest event on the planet. So mark your calendars for July 19, 2026, because it’s a date destined for the history books: in addition to watching the World Cup final, you’ll get to see Shakira take the stage. It promises to be a moment that is already shaping up to be legendary. Furthermore, Shakira has announced that the proceeds from “Dai Dai” will go toward educational initiatives in partnership with FIFA and Global Citizen, extending the impact far beyond the game itself.
This World Cup is going all in; for it is more than just football it is a global cultural phenomenon that will bring forth new generations, new idols, and new sounds. And with our most renowned Hispanic artist leading the musical charge, it is clear that this goes far beyond the 90 minutes of play. With Shakira, we will have more identity, more community, and more visibility. It will be an event experienced both on the pitch and in every playlist.
Shakira dons the World Cup’s coveted No. 10 jersey and dominates every playing field. With “Dai Dai,” she fires up the fans acting as the “12th Man” and scores the winning goal of the final, she’s closing out the game like a true champion. 🎤🏆
“From kickoff to the final show, el Mundial 2026 es pura energía. Goals, cultura y Shakira setting the global mood. Ready to live every moment?”
