LEGO has just entered the age of AI with its smart bricks
At CES 2026, LEGO unveiled LEGO® SMART Play™, a platform that marks the brand’s biggest technological leap since the arrival of bricks and minifigures in 1978. For the first time, LEGO creations, in addition to being incredible, now react. The innovation of LEGO SMART Play™ is that it combines traditional physical play with invisible, cutting-edge […]