As the playoffs intensify and every play counts, the NFL is going beyond the scoreboard. This weekend, in the divisional round, the message “Choose Love” will appear in the end zones and on players’ helmets, paying tribute to the legacy of Martin Luther King Jr. and reminding everyone that football can also be a voice for change.
The No. 1 seeds advance to Championship Sunday!
— NFL (@NFL) January 18, 2026
Who will join them? #NFLPlayoffs pic.twitter.com/OdOK9UVcZL
The positive message continues into Super Bowl LX next month, the most-watched sporting event in the US, where “Choose Love” will share the spotlight with “It Takes All of Us” in the end zones. A clear reminder that unity, empathy, and respect remain integral to the game, both on and off the field. Furthermore, in the conference championships, the home teams will choose the messages displayed in their stadiums, giving each game its own unique message. 🏈
For the NFL, this is more than just aesthetics or marketing. It’s a way to keep Dr. Martin Luther King’s message alive during the moments that capture the most attention. Love, dignity, and shared humanity, values that remain crucial in 2026 and resonate deeply with a generation that demands purpose, not just spectacle.
So the next time you see a touchdown, also notice the message. Share it, discuss it, and ask yourself how you, too, can choose love, both on and off the field. Because the true impact extends beyond the stadium and the playing field; it lies in what we do after the final whistle.
