The “biggest stage in the world” is getting ready for a moment that will go far beyond music. Three-time Grammy winner Bad Bunny is set to headline the Super Bowl LX Halftime Show on February 8, 2026, marking a historic first: he becomes the first solo Latino male artist to lead the show. 🐰
To build the hype, Apple Music and Bad Bunny just dropped a new trailer soundtracked by “Baile Inolvidable,” his Salsa-infused hit from DeBÍ TiRAR MáS FOToS. The message is clear, this Super Bowl halftime show is an open invitation to the world to vibrate with the exciting Latin rhythm. 💃 🕺
According to the official statement, the video invites everyone, regardless of their origin or who they are, to join Bad Bunny on a night full of rhythm, unity, and cultural pride. And that message has a great impact.
In the promotional video, Bad Bunny dances alongside people of different races, ages, and backgrounds; it’s a visual celebration of the diversity of Latino and immigrant communities in the United States. The symbolism is evident, and that is precisely the goal.
Back in September 2025, Bad Bunny said it best, “What I feel goes beyond me. This is for those who came before me and walked endless roads so I could get here and score a touchdown. This is for my people, my culture, and our history.”
The Super Bowl LX will take place at Levi’s Stadium in Santa Clara, California, and all eyes will be on a performance that blends reggaetón, salsa, identity, and pride, broadcast to millions around the globe. 🏈🏆🏟
With nearly 50 million Instagram followers and only two posts on his profile, both announcing this moment, Bad Bunny isn’t chasing attention. He is the attention. 🎧 👩💻
This halftime show goes beyond just music. It’s about representation. It’s about belonging. And it’s about demonstrating that Latin culture has a place within a territory that extends beyond geographical borders.
