LG launches a new line of audio products under the name of ‘xboom by will.i.am’ through a partnership with will.i am. Now xboom evolves into a brand that embodies creative culture and urban aesthetic, delivering a whole new audio experience.
The legend, leading the reinvention
will.i.am is teaming up with LG as the Experiential Architect for xboom. He provides strategic counsel for product development, design, and brand marketing to carve out a new space of music to the fullest.
Where pop culture and technology intersect
A nine-time Grammy Award winner, will.i.am is undoubtedly a true icon of pop culture. As the director of Creative Innovation at Intel and the founder of AI-driven radio platform RAiDiO.FYI, will.i.am has been at the forefront of AI innovation. His artistic vision and technical insight redefine the audio experience to the next level.
LG xboom, reinspired by will.i.am – Photo LG
LG xboom’s signature sound balanced by will.i.am
All ‘xboom by will.i.am’ products are stamped with a mark of the mastermind. This unique sound is identified by a rich, powerful bass with a balanced and warm sound. It’s got two modes: one that gets you moving with dynamic bass while the other calms you with soothing tones.
Music flows with flair and functionality
All xbooms are designed to make the music experience more fun, adventurous, yet convenient. Easy-to-hold strap or handle is designed for portability while interactive lighting comes in a variety of colors to sync with the music.
Tune in, chat on with AI-powered FYI
All new ‘xboom by will.i.am’ products will be integrated with RAiDiO.FYI – an AI-powered interactive audio experience. It empowers listeners to immerse and personalize themselves and engage in real-time, two-way conversations with their favorite topic-based STAiTiONS. This conversational media platform redefines radio, taking it to a whole new dimension by connecting people.
LG xboom, reinspired by will.i.am – Photo LG
Get ready for a xbooming experience
The 2025 line of ‘xboom by will.i.am’ products, including Bluetooth speakers and wireless earbuds will be unveiled at CES 2025. 📻
