MUCHO: Ozuna’s New Platform for Latino Youth
The Puerto Rican singer Ozuna, known for his urban music, primarily reggaeton and trap, is now venturing into the world of streaming content and launching MUCHO, a bilingual platform created especially for young Latinos in the United States. The idea is simple yet powerful: a space where the new generation can see themselves reflected, tell […]
Lo Que Pasó, Pasó !The Big Boss is back!
Music alert: Daddy Yankee and Bizarrap have just dropped a masterpiece that’s breaking all records and setting digital platforms ablaze. Their new collaboration, “BZRP Music Session #0/66,” marks the triumphant return of the Puerto Rican icon and the rebirth of the most influential Argentine producer of the moment. BZRP + DY = History. In just […]
Messi and Bad Bunny: reunited by Adidas
The worlds of sports and music just collided in the best way possible. Last year, Adidas brought together these famous celebrities to promote the launch of their new shoes, Adidas Gazelle. This week, they were united by Adidas once again. Lionel Messi and Bad Bunny were spotted together in Miami, and the fans are going […]
Fado: The song between the romance and the suffering
Fado is still alive and evolving. Between Portuguese guitars and new voices, this tradition reinvents itself without losing its essence: to excite with truth and feeling. Fado is a melancholic song that narrates impossible loves, nostalgia, and the destiny of people who learned to transform their pain into art, becoming the musical symbol of Lisbon […]
The Sonic Revolution: Led by Latina Women Running the Music World
Once upon a time, being a Latina in the music industry meant fitting into a box, the pop diva, the reggaetón muse, the crossover act. But Gen Z Latinas are breaking every mold, one beat at a time. They’re not asking for space in the industry; they’re creating it. From Young Miko’s fearless lyrics to […]
Sergio Ramos: From Center Back to Center Stage
A new star is rising in Liga MX… and this time, it’s on stage, not just the pitch. 🎤 ⚽ Yep, Sergio Ramos, the legendary defender now rocking the Rayados jersey, is stepping into the music world! He’s not just scoring goals anymore, he’s dropping beats. His debut single is called “Cibeles”, and spoiler alert: it’s packed with heart, memories, […]
Old Soul, New Sound: Mariachi Herencia de México Takes The Stage With Leonardo Aguilar
The sound of the mariachi takes on a fresh, new vibe, more powerful, prouder, and more electrifying than ever. Mariachi Herencia de México, nominated multiple times for a Latin Grammy, leads this new wave of modern music with a touch of Mexican classical heritage and other rhythms that it blends into its performances. Its bilingual […]
LG xboom, reinspired by will.i.am
LG launches a new line of audio products under the name of ‘xboom by will.i.am’ through a partnership with will.i am. Now xboom evolves into a brand that embodies creative culture and urban aesthetic, delivering a whole new audio experience. The legend, leading the reinvention will.i.am is teaming up with LG as the Experiential Architect […]
Introducing Deyra Barrera, the Mexican Voice on Kendrick Lamar’s Album: ‘God’s Timing Is Perfect’
Sometimes, life has plot twists straight out of a movie. For singer Deyra Barrera, a mariachi singer who spent years performing at private parties and knocking on industry doors, one fateful moment catapulted her into the global spotlight. Today, her voice is making waves on Kendrick Lamar’s chart-topping album GNX, proving that persistence, talent, and […]
Universal Music Latino: Back-to-Back Latin Grammy Wins!
In an unprecedented and extraordinary showcase combining education, artist development and musical excellence, Universal Music Latino and Arthouse achieves back-to-back wins in the prestigious Best New Artist category at the Latin GRAMMY Award for two consecutive years. Following the victory of Venezuelan singer-songwriter Joaquina, who made headlines as the youngest-ever recipient of this award in 2023, and now Colombian pop […]